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Value First. System Always.

Build predictable revenue systems that scale.

GrowthOS is the Revenue Operating System for European B2B teams. We Think, Build, and Run the end-to-end sales engine, so you stop chasing hacks and start compounding pipeline.

Take the 3-min Diagnostic How it works

Written report · no sales call required

25+ years building B2B systems
20+ companies scaled
€120M+ pipeline generated
The Problem

Why most B2B sales systems fail.

You don't have a lead problem. You have a system problem. Tools don't talk. Data is dirty. Reps run their own playbook. The forecast is a guess.

01 Reps follow gut, not a playbook 73% miss quota
02 CRM is a graveyard of stale records ~40% data decay/yr
03 AI tools layered, not integrated 5–9 disconnected apps
04 Forecasts are political, not predictive >60%

Figures are industry benchmarks, aggregated from public RevOps research, not GrowthOS client data.

How It Works

Think → Build → Run. End to end.

One methodology. Three modes. Engineered to compound.

Diagnose what's actually broken.

We don't start with tools. We start with truth. A 2–4 week diagnostic across pipeline, CRM, GTM, and team, surfacing the real constraints before any build begins.

  • ICP & segmentation refresh
  • Sales math & capacity model
  • GTM motion & positioning audit
  • Diagnostic report & roadmap

Engineer the engine.

We architect and ship the infrastructure: CRM, data layer, AI workflows, playbooks, dashboards. Productized where it makes sense, bespoke where it matters.

  • CRM architecture & integrations
  • AI workflows & orchestration
  • Data hygiene & enrichment
  • Cadences, playbooks, enablement

Operate. Optimize. Compound.

We run the system with you, weekly rituals, monthly forecasting, quarterly tuning and train your team until they own the engine end to end.

  • Weekly pipeline reviews
  • Forecasting & capacity tuning
  • Quarterly system optimization
  • Team training & hand-off

Operators trust us. Numbers back them up.

We've shipped systems across SaaS, FinTech, Industrial and Services teams in 11 European markets.

"We replaced three agencies and four tools with one system. Pipeline coverage went from 1.4× to 3.8× in one quarter — and the forecast finally matches reality."
Marta Aguirre
CRO · €40M ARR SaaS, Madrid
+62%
Pipeline coverage (avg, 90 days)
▲ vs. baseline
−31%
Cycle length (avg)
▼ days to close
3.8×
Forecast accuracy
▲ vs. quarter prior
€120M
Pipeline generated
▲ since 2019

Operators who've been on the panel, not just on the deck.

GrowthOS founders speak publicly on Revenue Operations, B2B sales systems and commercial AI. Real engagements, real audiences, real domain not LinkedIn-only thought leadership.

Tiago Guerra speaking on a Lead Generation panel at the Martech B2B Summit 2026, Portugal
Panel · Keynote

Lead Generation: building scalable and predictable sales systems in B2B

Panel on predictable and scalable lead generation in B2B. Tiago Guerra (Co-Founder & CEO of GrowthOS) alongside Duarte Valente (Head of B2B AdStrategy), Cristina Veríssimo (CMO, Amorim Cork Solutions) and Ana Barros (CEO, Martech Digital).

Tiago Guerra · Co-Founder & CEO, GrowthOS Martech B2B Summit · Portugal · 2025
See the event
Gabriel Coimbra delivering keynote at the Portugal Digital Summit 2025
Keynote · Summit

Portugal's digital economy: when technology becomes national infrastructure

On Portugal's digital economy entering a phase of consolidation and maturity — moving from emerging sector to transversal economic infrastructure that powers competitiveness, innovation, productivity and public revenue.

Gabriel Coimbra · Executive Advisor & Investor Portugal Digital Summit · 2025
See the event

More appearances scheduled for 2026. Watch this space.

Honest filter

This is not for you if…

We'd rather lose the deal than waste your quarter. If any of these are true, we're not the right partner, and we'll tell you.

  • You are not ready to change how you sell.
  • You expect hacks or "magic" leads.
  • Your product is not validated yet.
  • You don't have a sales motion (or aren't planning to build one).
  • You're looking for outsourcing, not a partner.

Not sure if it's a fit? Take the Sales Maturity Assessment in 5 minutes, a written report that tells you which layer of GrowthOS makes sense (if any).

Take the Sales Maturity Assessment
People also ask

Questions you're probably asking.

What is a Revenue Operating System?
A Revenue Operating System is a unified, end-to-end system connecting GTM strategy, sales processes, CRM, AI, data and talent into one operating model. Instead of patching point tools, it gives a B2B company one predictable engine to generate, qualify and close pipeline.
Who is GrowthOS for?
European B2B teams (€5–50M ARR) with long sales cycles, complex products and commercial chaos — SaaS, FinTech, Industrial and Services. We're not a fit for early-stage B2C or unvalidated products.
Do you replace our existing stack or work with what we have?
We work with what you have. Salesforce, HubSpot, Dynamics, Pipedrive, Zoho — and the modern tooling layer around them (data warehouses, BI, AI). We replace stack components only when a tool is actively blocking the system from working, and only with your sign-off. The goal is one operated system, not a migration project.
How fast can we see real results?
It depends on what "results" means for you. A Growth Tool produces useful output in minutes. A Custom Build ships in 8 weeks. The full Sales Engine compounds across 1–4 quarters — Think phase delivers clarity in weeks 1–8, Build phase ships in weeks 9–12, Run phase is where measurable pipeline lift typically shows from quarter 2 onward. We don't promise overnight transformations. We promise a system that compounds.
What does an engagement typically cost?
It depends on which layer you start with. Resources (diagnostics, assessments) are free. Tools are pay-per-use or capped monthly subscription, with pricing in plain view. Build Studio projects are scoped — fixed price, fixed timeline, typically 8 weeks. Sales Engine is a multi-quarter operated engagement with milestone-based pricing. The 3-min diagnostic gives you a starting point and rough scope before any commercial conversation.
How is GrowthOS different from a consultancy or an agency?
A consultancy gives you a deck. An agency gives you outsourced execution. We give you an operated system that compounds and eventually runs on its own — with strategy, infrastructure and execution as one layer.
What happens if we want to part ways mid-engagement?
Every deliverable is documented and handed over as we go. Diagnostics, blueprints, configurations, dashboards — they live in your systems, not ours. If we part ways, you keep everything built up to that point and your team can continue running it. We don't lock data, code or processes behind us. Sales Engine engagements have clean exit clauses at the end of each phase.
Next step

See where revenue is leaking.
Before we talk scope.

Take the 3-min Sales Engine Diagnostic. You get a written breakdown of where your system is losing pipeline, and which phase (Think, Build or Run) makes sense to start with. No deck, no pitch.

Start with a free diagnostic Or, explore the system

3 minutes · written report · no sales call required